William Messner

Not all “eco-friendly” plastics are created equal. I will spend 20 minutes exploring the differences between bioplastics, compostable plastics, and recyclable plastics—and what happens to each at the end of its life.

Even small swaps can add up to big impact. I will replace one product I use regularly — like soap, cleaning spray, or snacks — with a refillable or plastic-free version.

Awareness is the first step toward change. I’ll track how much plastic I use in a day (or week), paying attention to packaging, food containers, and single-use items. I’ll reflect on what surprised me most and what I could do differently.

Where we spend our money shapes the market. I will support a business that offers plastic-free, low-waste, or refillable products or services.

Our actions are more powerful when we take them together. I will invite someone to join the Ecochallenge with me so we can learn and take action together.

Giving can be an act of change and inspiration. I will give a thoughtful, plastic-free or plastic-reducing gift — like a reusable bag, bottle, or bar soap — to someone in my life and share why I chose it.

Change starts at home. I will create a fun challenge with my household — like using no single-use plastic for a day or swapping out a product — to make plastic reduction a shared goal.