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Refuse, Reduce, Rethink

This July, let’s reimagine our relationship with plastic — not just in our daily choices, but in the systems that shape them. When we refuse what we don’t need, reduce what we can, and rethink what’s possible, we create a future where people and the planet can thrive together.
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Plastic pollution affects our health, our ecosystems, and our future. Designed to last forever but often used for moments, plastic waste is one of the most urgent environmental challenges of our time.

Beyond Plastic Ecochallenge 2025 is a 31-day journey throughout July where you’ll explore solutions to plastic pollution at multiple levels — from the personal choices you make each day, how we influence those around us, to shifting the larger systems we are part of.

As you curate your own Ecochallenge to refuse and reduce plastics for one month, you’ll choose Actions from four new categories:

● First Steps: Start with You - Learn and reflect to build meaningful habits and understand the impacts plastic has on our lives.
● Level Up: Influence Friends and Family - Model change and engage with people close to you.
● Lead the Way: Shape Your Community - Take action in the circles you live, work, and play.
● Change the Game: Shift Systems and Policies - Take steps to make sustainable choices more accessible for all.

No matter where you are on your sustainability journey, you’ll find meaningful actions in this Ecochallenge — from everyday habits to big-picture change. Explore our library of resources, get inspired by fellow participants on the Feed, and discover just how powerful your actions can be as we watch our collective impact add up.

Let’s go beyond plastic, together.
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Beyond Plastic Ecochallenge 2025 participants

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Collective Impact

Our strength is in our numbers

We believe the solution to the planet’s biggest challenges lies in the power of collective action. By taking action in our own lives and inspiring the people around us, each of us contributes to a world of impact.

Come back and check in on July 1 and watch our impact add up.

Participant Feed

  • June 19 at 3:53 PM
    https://wwf.ca/fixbillc5/ This is not necessarily related to plastic usage, but rather the environment as a whole. Let's protect the nature!
  • June 18 at 8:19 PM
    We can beat the stranglehold plastics has on our lives. I'm eager to see how far we can to make a difference and enjoy doing it so that it's sustainable.
  • June 18 at 1:44 PM
    I use laundry sheets instead of liquid that come in those big plastic bottles.