Victoria Martusheff

Awareness is the first step toward change. I’ll track how much plastic I use in a day (or week), paying attention to packaging, food containers, and single-use items. I’ll reflect on what surprised me most and what I could do differently.

Understanding my plastic footprint is a powerful first step toward making change. I will complete a short online plastic calculator, like the one from rePurpose Global, to estimate my annual plastic use and explore ways to reduce it.

Change starts at home. I will create a fun challenge with my household — like using no single-use plastic for a day or swapping out a product — to make plastic reduction a shared goal.

Reducing plastic can be easier — and more fun — when shared. I will plan and prepare a meal with friends or family that minimizes single-use packaging and plastic waste.

Food packaging is a major source of plastic. I will pack a lunch with little or no plastic and use it as a conversation starter with coworkers, classmates, or friends to share tips and inspire change.

My everyday choices can influence others. I will carry and use a reusable kit in public spaces, modeling plastic-reducing behaviors and showing that small changes are possible.

Having reusables ready and integrated into your daily routine can help you avoid single-use plastic while out and about. I will put together a kit with items like a mug, water bottle, utensils, or tote bag to take with me when I leave the house.

Washing synthetic fabrics releases tiny plastic fibers that end up in our waterways. I will install a washing machine filter or use a microplastic-catching device to capture microplastics before they leave my home — and I will share what I did and why with others to inspire more sustainable laundry habits.

Positive reinforcement goes a long way in fostering sustainable change. I will celebrate someone’s effort to reduce plastic — whether big or small — by acknowledging their success in the feed or on social media and encouraging them to keep going.

Plastic pollution is visible in many communities. I will take part in or organize a cleanup event to remove litter, raise awareness, and spark conversations about how plastic ends up in our environment.

Learning or sharing repair skills can keep useful items in use and out of the landfill. I will teach or learn a skill to extend the life of a product — like sewing, electronic repair, or furniture restoration — and share what I did with my community, workplace, or group to encourage others to do the same.

People are more likely to take action when someone they trust makes a recommendation. I will share a documentary, podcast, or article that helped me understand the impact of plastic to spark curiosity, conversation, and action in others.

Art can shift mindsets and spark movements. I will support a local or global artist using their work to raise awareness about plastic pollution — by purchasing, promoting, or sharing their art and message.

Where we put our money matters. I will research and invest in companies, funds, or assets that avoid investing in fossil fuels and plastic production, aligning my finances with my values.

Those recycling numbers and symbols can be confusing. I will spend 5 minutes learning what different plastic labels mean, including what can and can’t be recycled, to make more informed choices when I shop.

Buying recycled or secondhand products helps close the loop and reduces demand for new plastic. I will look for and purchase a product made from recycled materials or choose a secondhand option the next time I shop to keep valuable resources in use longer.

Our grocery habits are one of the biggest sources of single-use plastic, from packaging on produce to plastic bags and containers. I will spend 20 minutes researching low-plastic shopping strategies and make a list of things to look for or do differently the next time I go to the store.